Marketing / Entertainment Manager (Pending Classification)

JOB SUMMARY

This position is located in the Commander, Fleet Activities, Okinawa Morale, Welfare and Recreation Department (CFAO MWR), and is a regular full time position.  The purpose of the position is to manage and coordinate the Marketing / Entertainment Program for clubs and MWR special events / programs.

DUTIES AND RESPONSIBILITIES

Manages the DOD entertainment program, Armed Forces Entertainment (AFE) Celebrity Tours, special entertainment and clubs entertainment provided to authorized patrons of CFAO MWR Department encompassing three installations.  Attends all required MWR Boards and Meetings relating to Marketing and Entertainment in order to provide and obtain needed information regarding special function activities to include sports and special events.  Coordinates and manages all logistical and administrative requirements for scheduled AFE shows, to include providing technical and logistical support including lighting, sound, safety, transportation and coordination of stage set ups.  Assists the Community Activity Manager in scheduling ongoing entertainment programs for all CFAO MWR.  Coordinates all contracts with the MWR Contracting Officer in compliance with applicable agencies and regulations; provides after action or evaluation reports as required.  Develops and recommends plans for the Marketing / Entertainment Section including budget proposals, staffing policies, procedures, problem identification and resolution. 

Responsible for all editorial staff work for production of MWR publicity and marketing publications.  Oversees the solicitation of the MWR Division Heads and branch managers for informational input for all publications.  Ensures the timely development, layout, writing, editing, proofing, printing and distribution of all MWR publications and advertisements.  Will be responsible for the overseeing, as well as the production of marketing campaigns from inception to completion.  Develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing MWR program self-sufficiency and/or profitability.  This includes the study and determination of the local marketing area and resources to use within the base.  The incumbent will develop a marketing strategy based on Navy MWR regulations, leisure needs, in-house generated marketing results, along with branch manager’s needs.  Will evaluate the effectiveness of marketing plans, strategies and communication programs as determined by customer’s response and overall success of programs.  Oversees the production of graphic art services to all MWR facilities, such as but no limited to, flyers, posters, signs, banners, print media, photography and video promotional vehicles which will be used to promote the department.  Incumbent will ensure that design, composition, printing and distribution of marketing material are accomplished in a professional looking and timely manner.  Maintains close contact with base Public Affairs Officer, Editor of all base papers, and local printing and distribution contractors.  Coordinates MWR’s publicity through newsletters, newspapers, Plans

of the Day, brochures, posters, social media as well as other media sources.  May draft articles for newspapers and newsletters. 

Responsible for managing promotional electronic media of the MWR Department including but not limited to social interactive application sites, websites, electronic newsletter and smartphone app.  Develops, established and updates standard operating procedures for electronic media under Navy guidelines and policies. 

Will assist Community Activity Manager in MWR commercial sponsorship and advertising program for CFAO MWR to include but not limited to developing strategy, matching target populations and events with potential corporate sponsors, pricing events, pricing advertising, determining opportunities for sponsors, soliciting sponsorship, developing proposal packages and preparing sponsorship and advertising contracts.  Interfaces with potential sponsors to create successful partnerships that enhance military quality of life for CFAO.  Works closely with Regional and Command Judge Advocate to ensure all legal obligations are met.  Ensures financial integrity is upheld and required reports and records are properly maintained.

QUALIFICATIONS

  A college degree with a course of study in Marketing, Journalism, Public Affairs or other business    

  related field is highly desirable for 3 years’ experience in a related field.

Must have experience in marketing, journalism, or public affairs that demonstrates progressive     knowledge of the communications industry and leadership capabilities with the skills associated with communications and publicizing an array of diversified programs geared to all segments of the military market. 

Knowledge of the organization, functions and operations of the station, higher echelon commands and their relationship to other federal activities and private industry. 

Ability to supervise and coordinate the work of subordinate staff and Local National hires.  Ability to establish and maintain effective cooperative relationships with other organizations, local economy, representatives of local media, community members, and military/civil service personnel.

Must demonstrate effective writing and oral presentation skills including writing and editing documents and publications using a variety of marketing media methods, such as graphic arts, design, illustrations, photographs, broadcast, visual media and electronic and website media.

Skilled in various computer and software programs including, Adobe Acrobat X Pro, Adobe Illustrator/Photoshop, Adobe InDesign, Microsoft Office products such as Outlook, PowerPoint, Publisher, word and Excel.

Incumbent must have experience establish, coordinating and successfully completing high visibility community relation events with patron attendance of 10,000+.

Must have knowledge of NAF/APF policies and procedures.

OTHER INFORMATION

The Department of the Navy (DON) is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodations should email their request to MWR_Recruitment@fe.navy.mil to ensure proper consideration is given.

HOW YOU WILL BE EVALUATED

Using the qualifications of the positions, a predetermined Ranking and Rating Criteria of knowledge, skills and abilities will be used for each application.